SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.
Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!
That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts).